Microsoft takes first whack at browser ad blocking with Edge on Android, iOS
Microsoft in the past week updated its Edge browsers for Android and iOS, adding a built-in web advertisement blocker - a first for the Redmond, Wash. company.
The browser, Windows 10's default but since October available on the two mobile operating systems, was refreshed June 19 and 21 for Android and iOS, respectively, with technology based on eye/o GmbH's Adblock Plus, one of the world's most widely-used ad blockers.
Eye/o spokesman Ben Williams confirmed that a partnership deal between the two companies had been reached, but he declined to comment further or answer questions about the financial terms. "The real beneficiaries here are users, who now have more options to customize and improve their online experience on the go," Williams said in an email.