IDG Contributor Network: Wireless competition should heat up second half of year
Wireless is one of the hottest and most competitive industries. However, during the first half of this year, it has not been as hot and in-your-face as usual. That’s about to change. I predict the second half of this year will see a much louder and hotter competitive playing field. Let me explain why I think this will happen.
AT&T Mobility has been quiet while the company was waiting for the Time Warner merger to be completed. Now that is done. So, I fully expect them to turn the dial back-up to high. I expect to see a higher level of marketing from AT&T on a variety of fronts including wireless, bundled services including pay TV like DirecTV NOW, wireless TV and more, and now with their new asset, WarnerMedia which was called Time Warner.