BrandPost: Coming to a Workplace Near You — Augmented and Virtual Reality
Virtual reality and augmented reality are no longer science fiction. Once the subject of futuristic novels, television, and movies, VR and AR markets are expected to reach $27 billion in 2018. Not only do these areas have the interest, but they have the investment and, soon, the impact, particularly in the workplace.
The two related markets represent two very different business uses. Virtual reality is completely immersive, taking the user into a fully-articulated digital world that doesn’t interact with your current physical environment. Augmented reality is a blended experience, putting a digital overlay on the real world and improving your current physical environment. Google glass would be an early AR product, while classic black-out goggles would be a VR product.