Google's most enthusiastic users have good reason to be wary
If you're reading this column, there's a decent chance you're among Google's most enthusiastic users — y'know, the type of person who's super-tuned in to the company's latest launches and is always eager to try out the exciting new app or service of the moment.
And if you are such an individual, there's also a decent chance you're feeling a bit dispirited and let down right about now. The truth is, I can't blame you. I feel that way myself.
I'm not talking about the usual "Holy moly, Google's watching my every move!" kind of concern. No — if you're a Google superuser, you're well aware of the company's business model and the options available to you in that regard. What I'm talking about is the pattern Google has established of drawing its most dedicated users into new services with lofty visions and grand promises — and then, once said users have thoroughly invested in adopting those services and integrating them into their lives, changing its tune and abandoning the efforts entirely.