IDG Contributor Network: What is now important in a new laptop and why you should care
I was at a huge monitor launch event put on by Dell (disclosure: Dell is a client of the author) in New York last week. One of the things they, and other OEMs spoke about was how millennials are avoiding companies that equip their employees with old out-of-date hardware. The report they showcased was at a firm that I’m not allowed to mention (it dominates its industry and should be easy to guess). At this firm they brought in a bunch of high-quality interns (top of their class kind of thing) and put them on a very visible project with deep implications for the firm. At the end of the project the firm was so impressed it generated offers for all the interns who promptly turned them all down. The reason was the firm had supplied the interns with old laptops and they didn’t want to work for a company that didn’t equip their employees with the best tools.