What is the future of the Mac?
Apple will set the fate of both of its main creative platforms – Mac and iPad Pro – at its New York event, with the future of both at stake.
Which is which?
Apple will have to clearly define what each of these platforms is for. That means answering (or at least signalling) answers to tough questions:
- Is an iPad Pro the creative tool you always have with you while the Mac remains the productive workhorse for everyday use?
- Has Apple poured all its R&D dollars into the mobile device at the expense of the Mac?
- Can Apple (as Dieter Bohn sagaciously points out) create a notebook that delivers the compelling mix of features that made MacBook Air the must-have laptop for a decade?
Not only this, but with whispers that Apple may shift to using its own A-series chips inside future Macs, can it make these iterations of its platform sufficiently alluring that consumer and pro users will put their money down for computers that may seem dated in a few months?