It’s time for BYOF (bring your own Fi)

Google Fi, a mobile service aimed at consumers, is potentially one of the best things that ever happened to businesses and enterprises.

I’ll tell you why in a minute. But first, I’ll tell you what’s good about Fi generally, and also what’s new.

Why Fi?

Google Fi is not for everybody — or every business. It’s an odd service, by which I mean that it’s very different.

Google Fi, which launched as Project Fi in April 2015, is a mobile virtual network operator, or MVNO, which means that it rebrands and resells mobile phone services.

Google Fi-supporting phones have special software and antennas that automatically switch between U.S. domestic carriers (T-Mobile, Sprint and U.S. Cellular) and Wi-Fi on the fly, depending on signal strength.

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