For Apple, 2018 meant a new enterprise tack
If I had to sum up Apple's relationship with the enterprise (and education) in one sentence, it would be: 2018 was the year things changed - and changed in a big way.
Apple has made shifts in its server and Mac/iOS/Apple TV management focus that are dramatic and some of them weren't really weren't anticipated. I didn't see what many of this year's adjustments meant until after Apple's iPad Pro announcement in Brooklyn in October. That event, which followed JAMF's user conference, prompted me to reevaluate the market Apple is pursuing in business and the moves it's been making. What might look like tactical decisions along the way, when viewed as a whole, show Apple has embarked on a new enterprise approach from the top down.