5 QuickTime lessons for Apple’s new AR chief
In what I see as a signal of the importance of augmented reality (AR) to the company, Apple has put one of its most highly experienced executives, Frank Casanova, in command of AR product marketing.
Enabling the AR tidal wave
Casanova, Apple’s senior director of worldwide product marketing, led iPhone marketing for the original 2007 launch.
He was also one of those who evangelized Apple’s pioneering QuickTime multimedia standard. Given that QuickTime arguably helped Apple transform itself into a streaming media powerhouse, what lessons can he bring to Apple’s AR teams?