Apple’s iPhone 11 reveal defines a brand new value market
Apple is listening to you, and while it wants to strut its tech stuff by showing us some of the most sophisticated computing devices the world has ever seen, the company delivered several counterpoints that should interest every consumer – and every enterprise pro.
The high end gets attention, but look at the breadth
As I see it, Apple has once again made its annual case for tech industry leadership. The iPhone 11 Pro will inevitably build on the company’s existing hold in broadcast and mobile journalism and takes it into new territories.
- The Filmic Pro demo shows that iPhones aren’t just going to be distributing movies in future, they’ll be making them.
- The A13 Bionic chip with its powerful Machine Learning support and off-the-hook power management isn’t just delivering performance, it’s also delivering battery life management I believe will spread across Apple’s entire ecosystem.
- The new location detection features in Apple Watch and iPhone are fairly compelling, but I can’t help but see them as chapter headings for a story Apple hasn’t even begun telling us yet.
The hardware capabilities are second to none (or at best, a very small few). The 99% customer satisfaction rating exposes that even in that latter comparison, Apple’s still the firm with bragging rights.… But what about the news it made little song and dance about?