Apple Pay: Endgame
Five years since it turned your iPhone into a wallet, Apple now dominates the mobile payments space in the U.S. and has created a foundation of digital trust that will enable it to explore future opportunities beyond hardware.
Money, money, money
Apple Pay was first introduced in the U.S. five years ago on October 20, 2014 (I've embedded its launch video below).
It is fair to say the U.S. market wasn’t really primed for mobile payment services, which were already in use in some form in Europe and APAC. Adoption reflected this. As of January 2019, just 12% of Apple Pay users were based in the U.S., with 88% elsewhere, a report from Co-Op Financial Services claimed.