Food fight: Slack and Microsoft trade barbs, sling stats in collaboration app battle
Competition between Slack and Microsoft over their respective chat apps has intensified recently, as the two companies clash over new usage stats — with Slack’s share price tumbling last week in the wake of new adoption figures for Teams.
Even so, analysts say Slack’s stickiness and strong user engagement offer it an advantage as businesses begin to adopt workstream collaboration software more widely.
Microsoft last week announced that Teams now has 20 million daily active users, up more than 50% from 13 million in June. The publication of those user figures appeared to have an immediate impact on Slack’s share price, which saw an 11% drop the following day. In fact, Slack’s share price has fallen by more than half since its public listing in June — an apparent sign of investor concern over its ability to compete with Microsoft long-term.