IDG Contributor Network: The tech market: Moving from ‘tell’ to ‘listen’
[Disclosure: Companies listed in this article are clients of the author.]
At Cisco’s big event this week, they launched a new processor (which I’m sure excited the chip companies), a nice new line of hardware and a new OS. But the biggest announcement – and the one least talked about – was their strategic change allowing customers to mix and match these components and create their own solutions.
They weren’t the first, on the processor side. AMD’s differentiator, for instance, was to offer semi-custom parts. They were followed by both Qualcomm and Intel, who created custom parts for Microsoft and their latest Surface X product, as well as their coming dual-screen Surface Neo offering.