IDG Contributor Network: Using clues to move paper coupons to mobile

Mobile coupons are designed to work seamlessly with mobile devices, integrating with retailer apps and being formatted so as to allow effortless interactions with POS and e-commerce payments systems. But printed coupons and mobile devices? They're as far apart as Bitcoins and silver dollars. One company that's been specializing in bridging this gap sees the answer in not looking at any one element and instead layering.

The company, SnipSnap, which is now owned by Slyce, argues that it has digitized more than 250 million coupons over four years, for retailers that include Bed Bath & Beyond, Toys 'R' Us, and Aeropostale. It's learned the hard way to not get overly reliant on any one technique, even when working with coupon images from a retailer client, said SnipSnap President Ted Mann.

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