Voice is becoming a primary search technology
If your business isn’t investing in trying to reach the top of local search results, you should spend time thinking about how to do so, as voice-based search queries deliver locally-based results.
Voice assistants are maturing
Ten years since Siri arrived, the voice assistant market is maturing and voice search is beginning to proliferate across multiple devices. Products from Amazon, Google, and Apple all deliver voice assistants and already one in four US adults owns a smart speaker. Juniper Research predicts that voice-based ad revenue will reach $19 billion by 2022, but the best ads are always native search results.