No, Qualcomm's new Snapdragon 820 won't ''double your battery life''

Qualcomm is proud of its new Snapdragon 820 SoC. So proud, in fact, that it's making a bold claim: That the system-on-a-chip is up to twice as power efficient as its previous high-end offering.

Well, given that the previous SoC was the 810, that's perhaps not saying much. A key reason why Qualcomm is having trouble competing at the high end at the moment is because of the power and heat issues with the 810. So the 820 can't come soon enough.

Unfortunately, it doesn't look like we'll see devices built on the 820 any time soon. Also unfortunate is the ridiculous morphing of Qualcomm's very clearly-stated efficiency claim into something far more hyperbolic and eye-catching.

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