Discounts on last year's bigger iPhones give Apple weapon to continue strong sales
Apple has no shortage of sales runway for its larger iPhones, an analyst argued Thursday, less than a week before the Cupertino, Calif. company will almost certainly unveil new models that look identical to last year's.
"Because of the strong demand for the iPhone 6 and 6 Plus, several industry and financial observers have painted a somewhat gloomy picture for Apple's opportunity in 2016," wrote Carolina Milanesi, chief of research and head of U.S. business for Kantar WorldPanel Comtech, in a post to her firm's blog. "Once we dig into the numbers, however, the future looks far less bleak."
To read this article in full or to leave a comment, please click here