Microsoft pitches Edge on Bing to deflect deserters
Microsoft has begun promoting its new Edge browser using its Bing search engine, copying a practice already used by rivals.
Just as Google's Chrome and Mozilla's Firefox have been pushed by the Google and Yahoo search engines, Edge now is both being touted as the better browser when users of Windows 10 search for those two competitors on Bing from Edge, and pitched as a replacement for them when the same users search for "chrome" or "firefox" on Bing as they run either of those browsers.
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