IDG Contributor Network: Dominate the new news cycle with 4 audience engagement questions

Each time a revolutionary piece of technology disrupts an industry, it is met with both resistance and excitement. For those technologies that inevitably reach massive consumer adoption, there are a number of winners and losers. Take the Internet, for example. We’ve already seen it dramatically change several industries with success and loss stories along the way -- Netflix vs. Blockbuster, record labels vs. Apple (and now Spotify), encyclopedias vs. Wikipedia.  

For digital publishers none of this is news, but we do see both significant challenges and huge opportunities with the migration of content consumption from print to digital. Specifically, there’s still an open question around the best way to monetize online audiences. But the ability to grow an audience quickly and dramatically has proven to be a massive success online. With better ways to understand audiences, free ways to distribute, and easy ways to slot in business models, upstarts in digital media are showcasing the upside of this evolution.   

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