Dropbox's head of enterprise says collaboration will set it apart
Ross Piper has his work cut out for him.
Hired by Dropbox in 2013 to help it attract business customers, the former Salesforce executive will now play a key role in the company's efforts to live up to its recent $10 billion valuation -- the subject of much industry skepticism.
"Enterprises are critical for us," said Piper, Dropbox's vice president of enterprise, in an interview. "They're the ones that help drive best practices."
Convincing the enterprise audience, however, is no easy feat. Offers of free storage tend to hold less sway than with consumers, while security and administrative controls are paramount. Meanwhile, there's competition from the likes of Google, Microsoft, Apple and Box.
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