IDG Contributor Network: Looking forward to, and dreading, DreamForce

Next week sees me heading to San Francisco for DreamForce, Salesforce's annual customer, partner and industry bash. (Disclosure: As in past years, and along with several hundred of my best friends in the press and analyst ranks, Salesforce is covering my travel and expenses to attend the event.) I've been going to DreamForce for eight years or so and have seen it grow from a modest (OK, DreamForce was never truly modest) event of a few tens of thousands of attendees up to what we expect this year, which is well north of 100,000 attendees. Add in the official vendors and all the people touting their wares outside trying to grab hold of Salesforce's coattails and you have what some people colloquial call a cluster %#$@.

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