Apple gives itself an extra 6 days to sell 10M iPhones, hinting at slower pre-orders

Apple today said that iPhone sales, bolstered by the new 6S and 6S Plus models, are "on pace" to break last year's record of 10 million between pre-sales opening and the close of the first weekend of retail.

But the company's claim and the calendar hinted that pre-sales of the revamped smartphones were down from last year's debuts.

"Customer response to iPhone 6s and iPhone 6s Plus has been extremely positive and preorders this weekend were very strong around the world," an Apple spokeswoman said in a statement. "We are on pace to beat last year's 10 million unit first-weekend record when the new iPhones go on sale September 25."

To read this article in full or to leave a comment, please click here