Apple Watch users are abandoning traditional watches
Satisfaction
The latest customer satisfaction data for Apple Watch should make interesting reading for anyone with a stake in the wearables market, but could be highly significant as the company gets ready to ship WatchOS 2.
This is because according to 451 Research, 54 percent of Apple Watch users say they are “very satisfied” with their device. An additional thirty-three percent confess to being “somewhat satisfied” leaving 6 percent each in the “somewhat unsatisfied” and “very unsatisfied” camps.
They also note that since buying their Apple Watch, an overwhelming 82 percent of owners who also have a traditional watch say the Apple Watch has replaced it – this could be a big threat to traditional watch sales.
To read this article in full or to leave a comment, please click here