Apple makes it easier to share 'unlisted' apps with employees, partners, and others
Apple’s most recent App Store improvement — adding support for unlisted apps — should help business users, educators, researchers, and others who need a consistent and limited way to share iOS or iPadOS apps with small groups of people.
Unlisted apps via the App Store
The company's decision involving unlisted apps is a welcome addition because it means you can exploit Apple’s internationally available App Store infrastructure to distribute apps to small and restricted audiences using direct links.
“Unlisted apps don’t appear in any App Store categories, recommendations, charts, search results, or other listings,” Apple explains. Instead, the company sees unlisted distribution as of potential use to specific organizations, special events, research studies, or apps used as employee resources or sales tools.