Google finally brings its Keep note-taking app to iOS

One of the ongoing frustrations with using Google services on iOS is that the company is often late to bring its new tools to Apple's mobile platform.

Strategy-wise, it makes sense, since Google is competing for primacy in the mobile market and pushing the best version of its apps to users of iOS could give Apple a competitive advantage.

However, it also means that iPhone and iPad users can end up waiting for years to get access to the company's products through official apps. That's the case with Google Keep, a note-taking app that was launched for Android more than two years ago and is only now coming to the iPhone and iPad. 

It's designed to be the one stop shop for users to take notes from around the Web, with an existing Android and Web app. The notes show up as a series of Post-it-esque colored rectangles that can carry different colors along with audio, images and checklists. Users can then search their notes based on type, color and the text contents of different notes. It's also possible to share notes through Keep so that people can work together on things like shared packing lists. 

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