IDG Contributor Network: Tidemark goes verticals, machine learning and benchmarking

Tidemark delivers enterprise performance management (EPM) software. What that esoteric acronym means is that Tidemark helps organizations take internal data they already have and use it to plan the future steps they will take, but also to assess the historical performance of their organization. Tidemark was founded only a few short years ago (in 2009, to be precise) but has already raised close to $120 million from a host of investors over multiple rounds. Tidemark is a good example of a new breed of cloud vendor, those that were born into a world already comfortable with cloud-based enterprise tools such as Salesforce and NetSuite. Because of this fact, Tidemark hasn't had to invent a category; rather it has the somewhat easier job of delivering an existing product category but in new and beneficial ways.

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