Adobe Analytics adds drag-and-drop dataviz

Not unlike Photoshop, Adobe Analytics (formerly Omniture SiteCatalyst) is known as being a powerful program that's somewhat difficult to use for all but experienced power users. It's not so much that doing things is so hard, but that a) the interface can be somewhat daunting with so many available options and b) it's not always obvious (i.e. intuitive) how to get things done without having had some training.

Adobe is taking a stab at simplifying things for more users across the enterprise with Analysis Workspace. The workspace is a bit like drag-and-drop pivot charts and tables in Excel - there are metrics and segments on the left that you can move into a table's rows or columns, either column/row headers or individual items within a chart. There are various visualization options such as bar, line, donut and area charts as well as a newly added cohort table, which allows comparing the behavior of different audience/customer segments (for a retailer, this might look at purchasing patterns of site visitors who come from Google search vs. Facebook vs. a newsletter campaign).

To read this article in full or to leave a comment, please click here