Scott McNealy's Wayin gets $15.4M from investors including SAP's Plattner
Wayin, the latest venture from ex-Sun Microsystems CEO Scott McNealy, got a considerable boost Friday with a fresh $15.4 million infusion from big-name investors including SAP co-founder Hasso Plattner.
Also participating in the round, which was led by an undisclosed new investor, were David Duffield, founder of PeopleSoft and co-founder and chairman of Workday, along with Wayin chairman and CEO McNealy himself.
Launched by McNealy in 2011 as a social gaming service, Wayin has since transformed to focus on real-time digital marketing. Today, Wayin integrates with publicly shared Twitter, Facebook and Instagram content to help marketers and media companies find the most compelling social content and trends to tap in their engagement efforts.
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