Accused of ‘unfair’ practices, Apple faces App Store court battle in UK
Depending how you look at it, Apple is gaining a fresh opportunity to explain why the charges it levies at the App Store are fair, or regulators are getting the chance to decide what the future shape of online business will be by defining what constitutes an acceptable profit margin in digital sales.
In either case, these decisions set precedents which can, presumably, be applied against other forms of business and retail. After all, if regulators define acceptable profit margins for one line of business, then they must adopt a consistent approach that can be applied across all industries. Right now, Apple seems to believe that for most transactions, the fair figure is zero or 15%, with those with the broadest shoulders paying more to support others.