Is Apple preparing its big idea for digital health?
As this year's iPhone and Apple Watch launch approaches, it is always good sport to read through the pre-event hype. But one topic that doesn’t appear much discussed is how Apple may be setting the scene for platform proliferation for its smartwatch.
Big change in tiny packages
The company is reaching into its "tried and tested" playbook to achieve this. In this case, it looks as if the company plans to give us more for less as recent speculation suggests a new and lower cost Apple Watch SE. If this is true, any Apple move to bring its smartwatch within the grasp of more people than before is going to be 99% business and 1% altruism. So what’s the business motivation?