Your company brand may soon be held hostage to Adobe, Pantone
The truism that Hell is other people is proving true once again as companies that have standardized their brand assets using Pantone colors in documents created in the industry leading Adobe Creative Suite may now find those valuable items unusable thanks to reasons that make little sense.
What’s the story?
For decades, Adobe has offered support for Pantone spot colors within its creative apps, including Photoshop, InDesign, and Illustrator.
Given that Adobe’s products are the go-to design suites for most creative departments, and that most companies wield a mix of print and online graphics assets for their brands, it’s reasonable to think that at least some of your company’s brand assets have been created using Pantone.