Google tries to woo enterprises with new Android for Work initiatives

Google continued its enterprise push on Wednesday with the launch of new programs relating to Android for Work, its group of features and services that help make the mobile operating system easier to manage for businesses.

To attract more companies to the program, the first 3,000 businesses that deploy enterprise mobility management services and set up Android for Work will get a free Nexus 5X phone that they can use to test all of the mobility management features in Google’s operating system. It’s a way for Google to encourage more organizations (beyond the 19,000 already testing, deploying or using Android for Work) to give it a shot.

According to Andrew Toy, Android for Work’s product management director, the company chose a Nexus phone because it will have access to the latest version of Google’s operating system and current updates.

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