Apple’s Vision Pro: Will it work for work?
At the launch of its Vision Pro headset in June, Apple offered up a variety of consumer entertainment uses, from watching front-row sports games to dodging 3D dinosaurs. But as the Pro branding suggests, Apple notably showed how the “spatial computing” device — the company’s marketing term for augmented and virtual reality — is also a natural fit for the workplace.
While other vendors, from Meta to Google and Magic Leap, have targeted the enterprise with AR and VR devices of their own, the overt focus on business was uncommon for Apple.