How big data is changing the database landscape for good

Mention the word "database," and most people think of the venerable RDBMS that has dominated the landscape for more than 30 years. That, however, may soon change.

A whole crop of new contenders are now vying for a piece of this key enterprise market, and while their approaches are diverse, most share one thing in common: A razor-sharp focus on big data.

Much of what's driving this new proliferation of alternatives is what's commonly referred to as the "three V's" underlying big data: volume, velocity and variety.

Essentially, data today is coming at us faster and in greater volumes than ever before; it's also more diverse. It's a new data world, in other words, and traditional relational database management systems weren't really designed for it.

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