Hootsuite ties into Microsoft Dynamics to turn likes into leads

More companies are turning to social media as a way to communicate with their customers, and Hootsuite is working with Microsoft to make that even easier through an integration with the company's products. 

The social media management platform on Tuesday announced new ways to connect to Dynamics CRM Online, SharePoint and Yammer. Hootsuite offers companies a variety of tools to better work with their social media presence across services including Twitter, Facebook and Instagram.

First off, users will be able to identify leads, opportunities and cases from social media posts in Hootsuite and then put them directly into Dynamics where they can be acted on by a sales or customer service team. Users can also attach social data to a customer's record inside Dynamics so that it's possible to have a fuller picture of who a company is selling to.

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