Sprint looks to spur growth with new half-off-rivals' rates plan
Sprint today unveiled a new simplified wireless plan offering 50% off competitors' rates -- part of an effort to lure consumers to try its faster LTE Plus network, which promises speeds of 128Mbps or more.
Sprint CEO Marcelo Claure said the costs of the new program will be more than offset by revenues from new customers. "There's absolutely no way anybody can beat this offer," he said during a briefing with reporters.
Sprint, the nation's fourth largest carrier with about 59 million customers, has said it must cut up to $2 billion or more in operating expenses for the next fiscal year starting in April and will eliminate thousands of jobs to do so.
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