Could cool smart mirror in futuristic fitting room lead to creepy data tracking?

Normally when you walk into a dressing room to try on clothes, the store may know how many items you carried in, but it doesn’t know precisely what items you took in and chose not purchase...unless there is some creepy hidden camera or a two-way mirror. What if a mirror in a dressing room is so smart that it can track the clothing you carry in as well as synchronize with the store’s inventory and point-of-sale systems?

Enter the smart mirror and fitting room of the future.

Oak Labs unveiled the Oak Fitting Room, which has an interactive full-length mirror and touchable screen. Depending upon the amount of customization, the smart mirror could cost $10,000 to $15,000. Ralph Lauren Corp. purchased 16 “full-size touch screen mirror units, eight of which are installed in Polo’s Fifth Avenue flagship at 55th Street here — four on the women’s floor and four on the men’s floor. There are plans to unveil the remaining eight mirrors in additional Polo doors in high-performing markets next month.”

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