IDG Contributor Network: Why do we visualize data?
Why do we visualize data? Do data visualizations aim to inform audiences effectively? Or do they simply aim to catch people’s eye, providing the just gist of the data? This is a question which has been hotly debated by some of the leading authors in the field of data visualization recently.
Data visualization is a spectrum, determined by your data, your objectives and your audience. Whichever visualization style you choose, it should be the most effective one for the purpose at hand. Most of the time people are trying to share detailed insights into their data in the quickest and most efficient way. This approach is a great starting premise.
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