How to think about Apple and spatial computing
It might not yet be clear where Apple’s visionOS (and Vision Pro headset) aims to go. But for enterprise technology decision makers, one way to understand it all is to study what the company itself says. First, where isn’t it going?
According to Apple, it isn’t trying to invent products for use in virtual, augmented, mixed, or even extended reality (VR, AR, XR, or MR). Sure, Vision Pro could support such experiences, but those need to be seen as adjunctive to a bigger ambition.