Failed unsubscribes could be a clue your data's out of control
Anyone who's eveer tried to unsubscribe to an email list knows that "unsubscribe" button never seems to work — except to verify your email account is working. But what if that failure arises from something more problematic than an unethical person ignoring the request?
What if it is the latest symptom of the overly distributed data problem?
That's the same issue that undermines compliance and legal discovery rules such as GDPR’s Right To Be Forgotten rule. It’s also the same problem that makes it all-but-impossible for enterprises to have current and comprehensive datamaps.