Is Microsoft making Windows worse to make it better?
Windows 10 isn't just a new operating system; it's also a new way of delivering an operating system. In theory, Windows as a Service (as Microsoft calls it) promises a continuous stream of new features alongside the familiar security updates, instead of saving up new features for three years and then trying to persuade users those features are worth the cost of an upgrade. (And no, Windows as a Service is not a paid subscription service, unless you're a business paying for upgrade rights with Software Assurance.)
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(Insider Story)