LifeLock pays $100M to settle FTC complaint of more false advertising
The U.S. Federal Trade Commission (FTC) yesterday announced that the anti-identity-theft company LifeLock will pay a record $100 million to settle a contempt complaint that originated with a court order of five years ago.
Arizona-based LifeLock, which purports to protect consumers from identity theft -- and help them regain it if stolen -- was once best known for its aggressive advertising, which splashed its CEO's Social Security number everywhere and dared hackers to steal his identity.
In 2010, the company settled with the FTC and nearly three-dozen states attorney generals over fraudulent advertising charges, paying $12 million in the process. Much of that money was returned to consumers.
To read this article in full or to leave a comment, please click here