Two different routes to crowdsourcing indoor location data at Mobile World Congress
Determining indoor location based on Wi-Fi signal strength is easy enough if you know precisely where the access points are located, but gathering that information across a wide area is time-consuming.
What, though, if you could offer an indoor location service while crowdsourcing the information needed to provide it? Two companies exhibiting at Mobile World Congress, InLocoMedia and Sensewhere, are doing just that -- but with quite different business models.
InLocoMedia, from Recife, Brazil, provides a proximity-based messaging service to local app developers and advertisers in return for expanding its mapping database. Edinburgh-based Sensewhere provides its indoor location service royalty-free to its first client and major investor, Chinese Internet portal Tencent.
To read this article in full or to leave a comment, please click here