IDG Contributor Network: How not to do a partner channel? Dropbox and the pressures of change

As Dropbox moves to a new licensing systems, which sees them centralize licensing through larger regional and national distributors, Dropbox partners have been receiving very unwelcome emails over the last few weeks. In the past, Dropbox has partnered with small IT shops that then become resellers, a logical move since those same small resellers can provide added services and help onboard Dropbox small and mid-sized business customers.

It seems Dropbox has decided to change that, and in the past few days those partner inboxes have been bombarded with emails which essentially suggest that Dropbox will delete all partner admin accounts as of the 1st of April. Dropbox advises partners that they have to give admin controls directly to a customer account to ensure continuity.

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