BrandPost: How the Easter Bunny Ensures Supply Chain Traceability

These days, the Easter Bunny is facing a huge supply chain challenge: To make kids happy around the globe, he needs to deliver chocolate to millions of households

worldwide. Because he is a modern and responsible Easter Bunny, he cares about supply chain sustainability and traceability. He wants cocoa that is sourced from suppliers that provide fair working conditions, with no illegal practices, such as slave or child labor. He insists on only using high-quality chocolate for his Easter eggs. He also insists the packages are accurately labeled with any relevant ingredients and allergen information, such as whether or not the chocolate contains nuts. He does this because he wants to avoid recalls and to do a good job. He wants to make his “customers” happy and ensure their safety. And, last but not least, he actually doesn’t want to come into conflict with any laws.

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