iPhone 5SE shows stronger appeal among laggards, switchers
Preliminary data from U.S. sales of Apple's new smaller iPhone 5SE suggested that the phone had strong appeal among purchasing laggards and those who had previously owned an Android or Windows smartphone, a market research firm said this week.
Online sales of the iPhone 5SE -- Apple's first 4-in. model since 2013 -- may have been a very small fraction of the opening weekend of its last flagship, 2015's iPhone 6S, but buyer demographics portrayed a group noticeably different than the stereotypical Apple customer.
According to Palo Alto, Calif.-based Slice Intelligence, U.S. buyers of the iPhone 5SE were more likely to have last purchased a phone more than two years ago than those who grabbed an iPhone 6S last fall.
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