IDG Contributor Network: Persado scoops up cash to crucify the creative process; Shakespeare spins in his grave
News this morning that Persado has closed a $30 million Series C funding round. Usually I'm not overly interested in funding news, but when the communication that announces the round is so jam-packed with buzzwords, and the very raison d'etre of the business is to bring an end to something that separates us from the apes, my interest gets piqued and I have to comment.
So what is Persado? The company offers a "cognitive content platform." If that wasn't heady enough, apparently Persado "generates language that inspires action." I think it's safe to say that self-confidence is something that this business, or at least its marketing department, doesn't have any real problem with.
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