IDG Contributor Network: Apparel maker meshes RFID, NFC and QR together — and makes it all work
The idea of embedding RFID tags into clothing is hardly new, having been part of the anti-theft efforts of manufacturers and retailers for more than a decade. But one European apparel manufacturer, Moncler, has come up with a new marketing twist. Instead of inviting consumer protests on invasion of privacy fears — remember this book? — it has flipped the argument. Moncler is positioning the RFID tags as customer tools to fight piracy and to verify that the product is legitimate.
To read this article in full or to leave a comment, please click here