You, I like. That other you? What an idiot!

This two-store retailer sells computers, but also offers help-desk and other IT services for its small-business customers, according to a pilot fish at one of the stores.

"I managed our second location, which opened an hour earlier than the other store," fish says. "That meant that, for the first hour. I got all phone calls for both stores, though I couldn't tell what store the customer was calling, aside from asking them."

One morning fish walks in to open his store and the phone rings almost immediately. Fish answers the way he always does: "Thank you for calling [company name], this is Fred speaking, how may I help you?"

The customer on the other end asks if the store sells used laptops, so fish walks him through the specs and prices of the three laptops the stores have in stock at the time.

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