IDG Contributor Network: If the shoe fits: Prada shows how to master in-store sales
Readers of this column know that retailers have little to fear from online rivals as long as they focus on services and products that brick-and-mortar retailers can do better than anyone else. Play by e-tail rules and you'll lose every time. Strut your physical store advantages and you win. I've argued this time and time and time again. But this month, Prada and Saks reminded retailers that they should have nothing to fear from Amazon.
To read this article in full or to leave a comment, please click here